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1st Runner Up of Miss Friendship International Africa

Kaddy Samateh: The Gambia's esteemed representative and a symbol of African excellence

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Kaddy Samateh,Miss Friendship Gambia, was proudly crowned the1st Runner Up of Miss Friendship International Africaat the Miss Friendship International 2025competition in Guiyang, China, among approximately 60 participating countries.

A Journey of Resilience and Victory

Kaddy's journey was marked by trials, including a two-week late arrival and a five-day luggage delay. Overcoming these significant challenges to achieve such a prestigious title was a "miracle" for her, highlighting her resilience and dedication.

A Powerful Platform for African Friendship and Diversity

This victory is a testament to the vibrant spirit ofThe Gambia and the African continent, serving as a powerful platform forAfrican friendship and diversity globally. Kaddy expressed immense gratitude to Almighty Allah for this opportunity and success.

A Legacy of Global Achievements

This latest achievement adds to Kaddy's impressive international track record. Her past successes include being crownedMiss Personality at Miss Glamwallin India (Top 12-15), winning Miss World Diversityin Dubai, and securing 1st Runner Up atUniversal Woman. Kaddy consistently raisesThe Gambia's flag higher on every global platform she represents.

Kaddy Samateh receiving crown
Miss Tourism Global 2025

Queen Michelle Otieno, a beacon of beauty and grace

ANUANU
MTIMiss Tourism International
MTIKMiss Tourism International Kenya
MTIKMiss Tourism International Kenya
BPCBeauty Point College
MOMitchelle Otieno
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Mitchelle Otieno, representing Kenya 🇰🇪, achieved a historic victory by being crowned Miss Tourism Global 2025/2026 at the 28th edition of the Miss Tourism International (MTI) pageant in Malaysia. Her triumph significantly elevates Kenya's global image, showcasing the nation's vibrant spirit and potential.

A Queen's Journey

Mitchelle's performance was lauded for her confidence, elegance, and profound cultural pride, highlighted by her stunning national costume featuring intricate Maasai beadwork and Kenyan wildlife motifs.

Tourism Ambassadorship

As Miss Tourism Global 2025/2026 and Miss Tourism International Kenya 2025, Mitchelle is dedicated to promoting Kenya's tourism sector worldwide. Officially endorsed by the Cabinet Secretary for Tourism and Wildlife and the Kenya Tourism Board (@magicalkenya), her core mission is to collaborate with "Magical Kenya" to showcase the country's diverse offerings and advocate for sustainable tourism. She inspires every Kenyan to be an ambassador for their country.

Professional & Inspirational Profile

Beyond her title, Mitchelle is a successful commercial model, catwalk coach, and trainer, known for her grace and vibrant stage presence. Her homecoming to Nairobi was met with a lavish cultural reception at JKIA, celebrating her journey "from grooming to glory" and serving as a powerful message of empowerment for Kenyan youth.

Our Models

Representing the Heart of Africa

Our Events

Explore upcoming and past events that showcase African culture, talent, and beauty

Our Upcoming Events

Join us as we prepare to celebrate the beauty, strength, and diversity of African culture through a series of upcoming events. From grand pageants to community outreach programs, each occasion is an opportunity to embrace our heritage, empower our models, and connect with sponsors, communities, and change-makers. Stay tuned for unforgettable experiences that highlight African pride and elegance.

Our Past Events

Take a walk through our legacy of excellence with documented past events that reflect the vibrant essence of African culture. From breathtaking runway moments to impactful community visits and powerful collaborations, our past events tell a story of passion, tradition, and progress. Revisit these moments and witness how Embrace Afrika continues to inspire and uplift through every gathering.

Miss Teen Universe 2024 poster image

30

Oct

Miss Teen Universe 2024

Relive the magic! Witness the crowning of Kenya's radiant representative at the prestigious Miss Teen Universe Kenya 2024 pageant.

Global Culinary Challenge – China 2025 poster image

20

May

Global Culinary Challenge – China 2025

One Chef. One Dream. One Global Challenge

Universal Woman Kenya 2025 poster image

28

May

Universal Woman Kenya 2025

Witness global female leaders unite for empowerment, inspiration, and transformative connections in the heart of India!

World Top Model 2025 poster image

06

Jun

World Top Model 2025

A new chapter unfolds! Kenya makes its historic debut at the prestigious World Top Model competition.

UNIVERSE YOUTH FESTIVAL 2025 poster image

07

Aug

UNIVERSE YOUTH FESTIVAL 2025

A transformative 3-day experience in Nairobi, Kenya, where youth lead, ideas ignite, and purpose becomes action. Born from MTUK, this inclusive festival celebrates sustainability, innovation, creativity, and community.

Miss Teen Universe 2025 poster image

08

Aug

Miss Teen Universe 2025

Crowning Dreams, Celebrating Excellence

Visits & Journeys

Take a look at the remarkable places Embrace Afrika has traveled with its models—capturing stories, culture, and fashion from every destination.

Perception Unveiled: An Embrace Afrika Encounter with Illusion poster image

20

Apr

Perception Unveiled: An Embrace Afrika Encounter with Illusion

Where reality bends and imagination takes flight. Embrace Afrika explores the fascinating world of illusions, sparking new perspectives and celebrating the boundless creativity of the human mind.

Gallery

African Beauty, Captured

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About Us

Building a Platform for Excellence

Embrace Afrika is a vibrant organization dedicated to empowering aspiring models while celebrating African fashion, culture, tourism, and heritage. We believe that talent deserves a platform, and we are committed to providing opportunities for individuals to showcase their unique style and potential.

Our mission is to nurture creativity, build confidence, and promote diversity within the fashion and creative industry. We are passionate about preserving African traditions through fashion and empowering the next generation of models to embrace their identity with pride.

Our Vision

To be the leading platform that celebrates African culture, tourism, and heritage through fashion, empowering youths to inspire and influence the world.

Our Mission

To revolutionize the fashion and creative industry by promoting excellence, diversity, and cultural pride. We aim to showcase the beauty of African fashion and heritage while nurturing talent, creativity, and confidence.

Embrace Afrika - Celebrating African Fashion & Culture
Our Focus Areas

Empowering African Excellence and Celebrating Rich Cultural Heritage

  • EXCELLENCE

    EXCELLENCE

    Striving for the highest standards in all that we do.

  • DIVERSITY

    DIVERSITY

    Celebrating the richness of African cultures and people.

  • BEAUTY

    BEAUTY

    Recognizing and promoting the diverse expressions of beauty.

  • FASHION

    FASHION

    Showcasing the latest trends and creative talents in African fashion.

  • TOURISM

    TOURISM

    Promoting the beauty and cultural richness of African destinations.

  • CULTURE

    CULTURE

    Preserving and celebrating the diverse traditions and artistic expressions of Africa.

What Our Stars Say

Discover the personal stories and insights from our models.

Gratitude fills my heart as I reflect on this incredible journey. To everyone who believed in me and supported me—thank you from the bottom of my heart. Your encouragement and faith have been my greatest strength. Embrace Afrika has provided me with the platform to grow, inspire, and celebrate individuality. This is just the beginning, and I'm excited for what lies ahead!

Lachelle Muitaa

MTU Africa 2024

I am deeply grateful to my family, friends, and mentors for their unwavering support throughout this journey. A special thank you to Embrace Afrika for believing in me and providing the guidance and opportunities to grow. Representing myself on an international stage was a dream come true, and I will always cherish the experiences and friendships I made along the way.

Precious Obisibo

Miss Tourism World Nigeria 2024

Being part of this journey has been an unforgettable experience of personal growth and cultural exchange. I had the privilege of connecting with incredible individuals, and these experiences will stay with me forever. A heartfelt thank you to Embrace Afrika for your unwavering support and for empowering young women like me to shine on a global stage.

Hasset Dereje

Miss World Ethiopia 2024

Embrace Afrika has been an incredible experience! I've gained so much confidence and learned valuable skills. The mentorship and opportunities provided have truly shaped my journey, and I'm beyond grateful to be part of this empowering platform.

Sandra Akinyi

MTUK 2024 - Kisumu

Latest News

Stay Updated with the Latest Events and Announcements

Miss Kenya Tourism 2024 Holds High-Level Courtesy Call with Miss Tourism International President

Miss Kenya Tourism 2024 Holds High-Level Courtesy Call with Miss Tourism International President

May 8th, 2025

A proud moment as Kenya’s tourism ambassador meets with global leadership to spotlight Kenya’s beauty on the world stage.

Hasset Dereje Departs for India as Miss World Ethiopia 2025

Hasset Dereje Departs for India as Miss World Ethiopia 2025

May 7th, 2025

From Ethiopia to the world—this is more than a journey, it's a calling

Kenya's Noline Ogolla Set to Shine at Universal Woman 2025!

Kenya's Noline Ogolla Set to Shine at Universal Woman 2025!

May 3rd, 2025

Breaking News! The radiant Noline Ogolla has been nominated to represent Kenya on the global stage at the prestigious Universal Woman 2025 competition.

Embrace Afrika Celebrated for Shaping Glamour on the Global Stage!

Embrace Afrika Celebrated for Shaping Glamour on the Global Stage!

May 3rd, 2025

A moment of pride! Embrace Afrika honored for its pivotal role as National Director for Ghana & Tanzania at Miss Glamour Look International 2019.

A Queen Rises: Peace Mueni Crowned Miss Kenya Tourism 2024 in Powerful Sashing Ceremony

A Queen Rises: Peace Mueni Crowned Miss Kenya Tourism 2024 in Powerful Sashing Ceremony

May 8th, 2025

She wears the crown not just for beauty, but for purpose — meet the fearless heart of Kenyan tourism.

All Hail Queen Muitaa: Crowned Miss Teen Universe Africa!

All Hail Queen Muitaa: Crowned Miss Teen Universe Africa!

May 3rd, 2025

A historic moment of pride! Witness the radiant Queen Muitaa as she claims the title of Miss Teen Universe Africa!

Miss Teen Universe Kenya on the Air!

Miss Teen Universe Kenya on the Air!

May 3rd, 2025

Tune in to witness Miss Teen Universe Kenya share her empowering journey and ignite the dreams of aspiring models across the nation!

Safari Adventure! Into the Wild with Miss Teen Universe

Safari Adventure! Into the Wild with Miss Teen Universe

May 3rd, 2025

Miss Teen Universe embarks on a breathtaking safari adventure, showcasing the beauty of African wildlife and tourism.

Our Valued Sponsors

Powering our mission through collaboration.